Bibliografia

Lee, N. R., & Kotler, P. (2015) Social marketing: Changing behaviors for good. Lee, N. R., & Kotler, P. (2015). Social marketing: Changing behaviors for good. Sage Publications.
Bovaird, T., & Loeffler, E. (2012) From engagement to co-production: The contribution of users and communities to outcomes and public value Bovaird, T., & Loeffler, E. (2012). From engagement to co-production: The contribution of users and communities to outcomes and public value. Voluntas: international journal of voluntary and nonprofit organizations, 23, 1119-1138.
Macnamara, J. (2017) Evaluating public communication: Exploring new models, standards, and best practice. Macnamara, J. (2017). Evaluating public communication: Exploring new models, standards, and best practice. Routledge

Lindgreen, A., Koenig-Lewis, N., Kitchener, M., Brewer, J. D., Moore, M. H., & Meynhardt, T. (2019) Public Value. Public Value: Deepening, Enriching, and Broadening the Theory and Practice Lindgreen, A., Koenig-Lewis, N., Kitchener, M., Brewer, J. D., Moore, M. H., & Meynhardt, T. (2019). Public Value. Public Value: Deepening, Enriching, and Broadening the Theory and Practice. Routledge.
Matos, N., Correia, M.B., Saura, J.R., Reyes-Menendez, A. & Baptista, N. (2020) Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020 Matos, N., Correia, M.B., Saura, J.R., Reyes-Menendez, A. & Baptista, N. (2020). Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020. Social Sciences, 9(10), 1-22.
Andreasen, A. R. (2002) Marketing social marketing in the social change marketplace Andreasen, A. R. (2002). Marketing social marketing in the social change marketplace. Journal of public policy & marketing, 21(1), 3-13.