Bibliografia

Principal

  • A review of new evaluation models for strategic communication: progress and gaps: Macnamara, J. 2018 Macnamara, J. (2018). A review of new evaluation models for strategic communication: progress and gaps. International Journal of Strategic Communication, 1-17. Doi: 10.1080/1553118X.2018.1428978
  • Planning and Managing Public Relations Campaigns: Gregory, A. 2010 Gregory, A. (2010). Planning and Managing Public Relations Campaigns (3rd ed.). Kogan Page.
  • ‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas.: Macnamara, J., Lwin, M., Adi, A., & Zerfass, A. 2016 Macnamara, J., Lwin, M., Adi, A., & Zerfass, A. (2016). ‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas. Public Relations Review, 42(3), 377-385. Doi: 10.1016/j.pubrev.2016.03.001
  • Strategic integrated marketing communication: Percy, L. 2013 Percy L. (2013). Strategic integrated marketing communication.Routledge
  • Toute la fonction Communication: Riom, A., Libaert, T. & Adary, A. 2010 Riom, A., Libaert, T. & Adary, A. (2010). Toute la fonction Communication. Dunod
  • What Is the PESO Model?: Dietrich, G. 2018 Dietrich, G. (2018). What Is the PESO Model? In: PRSA Content Connection.

Secundária

  • Strategic planning in public relations a practical guide.: Knights, K. 2001 Knights, K. (2001). Strategic planning in public relations a practical guide. Thorogood.
  • Strategic public relations management. Planning and managing effective communication programs: Austin, E. W., & Pinkleton, B. E. 2008 Austin, E. W., & Pinkleton, B. E. (2008). Strategic public relations management. Planning and managing effective communication programs (2nd ed.). Lawrence Erlbaum Associates.
  • From strategy to corporate communication strategy: a conceptualisation.: Steyn, B. 2003 Steyn, B. (2003). From strategy to corporate communication strategy: a conceptualisation. Journal of Communication Management, 8(2), 168-183.
  • Fundamentos de Comunicação Integrada Organizacional e de Marketing.: Sebastião, S. P. 2015 Sebastião, S. P. (2015). Fundamentos de Comunicação Integrada Organizacional e de Marketing. Manuais Pedagógicos. Ed. ISCSP
  • Strategy and tactics in Strategic Communication: examining their intersection with social media use.: Plowman, K.D. & Wilson, C. 2018 Plowman, K.D. & Wilson, C. (2018). Strategy and tactics in Strategic Communication: examining their intersection with social media use. International Journal of Strategic Communication, 12(2), 125-144.