Bibliografia

Principal

• Ribeiro, R. B., coord. (2021) Marketing - do conhecimento à decisão Ribeiro, R. B., coord. (2021). Marketing - do conhecimento à decisão. Lisboa: Causa das Regras.

Secundária

• Kotler, P. (1997) Marketing management: Analysis, Planning, Implementation, and Control Kotler, P. (1997). Marketing management: Analysis, Planning, Implementation, and Control. Englewood Cliffs, N.J. : Prentice-Hall.
• Kotler, P., et al. (2016) Marketing 4.0: Moving from Traditional to Digital Kotler, P., & Kartajaya, H. S. I. (2016). Marketing 4.0: Moving from Traditional to Digital. Hoboken: John Wiley & Sons.
• Schiffman, L. G., & Wisenblit, J. (2019) Consumer Behavior Schiffman, L. G., & Wisenblit, J. (2019). Consumer Behavior. New York: Pearson.
• Lopes, J. L. P. (2010) Fundamental dos Estudos de Mercado Lopes, J. L. P. (2010). Fundamental dos Estudos de Mercado. Lisboa: Edições Sílabo.
• Kumar, V., Leone, R. P., Aaker, D. A., & Day, G. S. (2018) Marketing Research Kumar, V., Leone, R. P., Aaker, D. A., & Day, G. S. (2018). Marketing research. Hoboken: John Wiley & Sons.
• Kotler, P., Kartajaya, H., Setiawan & Kotler, P. (2021) Marketing 5.0: Technology for Humanity Kotler, P., Kartajaya, H., Setiawan & Kotler, P.. (2023). Marketing 5.0: tecnologia para a humanidade. Hoboken: John Wiley & Sons.
• Kotler, P., Kartajaya, H., Setiawan & Kotler, P. (2023) Marketing 6.0: The Future Is Immersive Kotler, P., Kartajaya, H., Setiawan & Kotler, P. (2023). Marketing 6.0: The Future Is Immersive. Hoboken: John Wiley and Sons.