Bibliografia

Principal

  • Dietrich, G. (2018) What Is the PESO Model? Dietrich, G. (2018). What Is the PESO Model? In: PRSA Content Connection.
  • Riom, A., Libaert, T. & Adary, A. (2010) Toute la fonction Communication Riom, A., Libaert, T. & Adary, A. (2010). Toute la fonction Communication. Dunod
  • Percy, L. (2013) Strategic integrated marketing communication Percy L. (2013). Strategic integrated marketing communication.Routledge
  • Macnamara, J., Lwin, M., Adi, A., & Zerfass, A. (2016) ‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas. Macnamara, J., Lwin, M., Adi, A., & Zerfass, A. (2016). ‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas. Public Relations Review, 42(3), 377-385. Doi: 10.1016/j.pubrev.2016.03.001
  • Gregory, A. (2010) Planning and Managing Public Relations Campaigns Gregory, A. (2010). Planning and Managing Public Relations Campaigns (3rd ed.). Kogan Page.
  • Macnamara, J. (2018) A review of new evaluation models for strategic communication: progress and gaps Macnamara, J. (2018). A review of new evaluation models for strategic communication: progress and gaps. International Journal of Strategic Communication, 1-17. Doi: 10.1080/1553118X.2018.1428978

Secundária

  • Plowman, K.D. & Wilson, C. (2018) Strategy and tactics in Strategic Communication: examining their intersection with social media use. Plowman, K.D. & Wilson, C. (2018). Strategy and tactics in Strategic Communication: examining their intersection with social media use. International Journal of Strategic Communication, 12(2), 125-144.
  • Sebastião, S. P. (2015) Fundamentos de Comunicação Integrada Organizacional e de Marketing. Sebastião, S. P. (2015). Fundamentos de Comunicação Integrada Organizacional e de Marketing. Manuais Pedagógicos. Ed. ISCSP
  • Steyn, B. (2003) From strategy to corporate communication strategy: a conceptualisation. Steyn, B. (2003). From strategy to corporate communication strategy: a conceptualisation. Journal of Communication Management, 8(2), 168-183.
  • Austin, E. W., & Pinkleton, B. E. (2008) Strategic public relations management. Planning and managing effective communication programs Austin, E. W., & Pinkleton, B. E. (2008). Strategic public relations management. Planning and managing effective communication programs (2nd ed.). Lawrence Erlbaum Associates.
  • Knights, K. (2001) Strategic planning in public relations a practical guide. Knights, K. (2001). Strategic planning in public relations a practical guide. Thorogood.