Bibliografia

Principal

  • Building strong brands: Aaker, D. 1996 Aaker, D. (1996). Building strong brands. The Free Press
  • Estratégia Criativa Publicitária - Fundamentos e Métodos: Cardoso, P. 2000 Cardoso, P. (2000). Estratégia Criativa Publicitária - Fundamentos e Métodos. Universidade Fernando Pessoa.
  • Código da Publicidade: Decreto-Lei n.º 330/90 1990 Código da Publicidade. Decreto-Lei n.º 330/90 de 23 de Outubro (versão actualizada a 2011). https://dre.pt/application/dir/pdf1sdip/1990/10/24500/43534357
  • Fundamentos da Comunicação Integrada Organizacional e de Marketing: Sebastião, S. P. 2015 Sebastião, S. P. (2015). Fundamentos da Comunicação Integrada Organizacional e de Marketing. ISCSP
  • Road Safety Advertising: What We Currently Know and Where to From Here: Lewis, I., Watson, B., White, K. M., & Nandavar, S. 2021 Lewis, I., Watson, B., White, K. M., & Nandavar, S. (2021). Road Safety Advertising: What We Currently Know and Where to From Here, International Encyclopedia of Transportation, 165-170. https://doi.org/10.1016/B978-0-08-102671-7.10680-3
  • The use of neurophysiological measures in studying social advertising effectiveness: Borawska, A., & Łatuszyńska, M. 2020 Borawska, A., & Łatuszyńska, M. (2020). The use of neurophysiological measures in studying social advertising effectiveness, Procedia Computer Science, 176, 2487–2496. https://doi.org/10.1016/j.procs.2020.09.327
  • The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements: Shen, W., Gu, H., Ball, L. J., Yuan, Y., Yu, C., Shi, R., & Huang, T. 2020 Shen, W., Gu, H., Ball, L. J., Yuan, Y., Yu, C., Shi, R., & Huang, T. (2020). The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements, Journal of Cleaner Production, 271, 122618. https://doi.org/10.1016/j.jclepro.2020.122618
  • Empirical Generaiizations about Advertising Campaign Success: Binet, L. & Field, P. 2009 Binet, L. & Field, P. (2009). Empirical Generaiizations about Advertising Campaign Success, Journal of Advertising Research, June 2009. https://doi.org/10.2501/S0021849909090163
  • The use of digital data analytics in the performance of advertising campaigns: the effect of ab-sorptive capacity: Santos, S. S. S., & Carvalho, C. E. 2023 Santos, S. S. S., & Carvalho, C. E. (2023). The use of digital data analytics in the performance of advertising campaigns: the effect of absorptive capacity. Revista Brasileira de Gestão de Negó-cios, 25(3), p.333-352. https://doi.org/10.7819/rbgn.v25i3.4230
  • Media planning of digital advertising campaigns: Iankovets, T. 2023 Iankovets, T. (2023). Media planning of digital advertising campaigns. Eastern-European Journal of Enterprise Technologies, 6(13-126), 42–53. https://doi.org/10.15587/1729-4061.2023.293074

Secundária