Bibliografia

Marketing in the Public Sector: Serrat, O. 2017 Serrat, O. (2017). Marketing in the Public Sector. In: Knowledge Solutions. Springer, Singapore.
Public-sector entrepreneurship: Christopher S Hayter, Albert N Link, John T Scott 2018 C.S. Hayter, A.N. Link, J.T. Scott, Public-sector entrepreneurship, Oxford Review of Economic Policy, Volume 34, Issue 4, Winter 2018, Pages 676–694
Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020: Nelson de Matos & Marisol B. Correia & José Ramón Saura & Ana Reyes-Menendez & Nuno Baptista 2020 N. Matos, M.B. Correia, J.R. Saura, A. Reyes-Menendez & N. Baptista, 2020. Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020, Social Sciences, vol. 9(10), 1-22,

Entrepreneurship in public administration and public policy programs in Germany and the United States: Grimm, H. M., & Bock, C. L. 2022 Grimm, H. M., & Bock, C. L. (2022). Entrepreneurship in public administration and public policy programs in Germany and the United States. Teaching Public Administration, 40(3), 322-353.
The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration: Kaplan, A. M., & Haenlein, M. 2009 Kaplan, A. M., & Haenlein, M. (2009). The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration. European management Journal, 27, 197-212.