Bibliografia

Principal

• Nelson de Matos & Marisol B. Correia & José Ramón Saura & Ana Reyes-Menendez & Nuno Baptista (2020) Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020 N. Matos, M.B. Correia, J.R. Saura, A. Reyes-Menendez & N. Baptista, 2020. Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020, Social Sciences, vol. 9(10), 1-22,
• Christopher S Hayter, Albert N Link, John T Scott (2018) Public-sector entrepreneurship C.S. Hayter, A.N. Link, J.T. Scott, Public-sector entrepreneurship, Oxford Review of Economic Policy, Volume 34, Issue 4, Winter 2018, Pages 676–694
• Serrat, O. (2017) Marketing in the Public Sector Serrat, O. (2017). Marketing in the Public Sector. In: Knowledge Solutions. Springer, Singapore.

Secundária

• Kaplan, A. M., & Haenlein, M. (2009) The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration Kaplan, A. M., & Haenlein, M. (2009). The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration. European management Journal, 27, 197-212.
• Grimm, H. M., & Bock, C. L. (2022) Entrepreneurship in public administration and public policy programs in Germany and the United States Grimm, H. M., & Bock, C. L. (2022). Entrepreneurship in public administration and public policy programs in Germany and the United States. Teaching Public Administration, 40(3), 322-353.