Bibliografia

Principal

  • Kaplan, A. M., & Haenlein, M. (2009) The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration Kaplan, A. M., & Haenlein, M. (2009). The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration. European management Journal, 27, 197-212.
  • Hayter, C. S., Link, A. N., & Scott, J. T. (2018) Public sector entrepreneurship Hayter, C. S., Link, A. N., & Scott, J. T. (2018). Public sector entrepreneurship. Oxford Review of Economic Policy, 34(4), 676-694.
  • Kotler, P., & Keller, K. L. (2012) Marketing management: Global edition Kotler, P., & Keller, K. L. (2012). Marketing management: Global edition. 14th edition. Pearson.
  • Kotler, P., & Lee, N. (2007) Marketing in the public sector: A roadmap for improved performance Kotler, P., & Lee, N. (2007). Marketing in the public sector: A roadmap for improved performance. Pearson.
  • Matos, N., Correia, M. B., Saura, J. R., Reyes Menendez, A., & Baptista, N. (2020) Marketing in the public sector: Benefits and barriers Matos, N., Correia, M. B., Saura, J. R., Reyes Menendez, A., & Baptista, N. (2020). Marketing in the public sector: Benefits and barriers. Social Sciences, 9(10), 168.
  • Serrat, O. (2017) Marketing in the public sector. In Knowledge Solutions Serrat, O. (2017). Marketing in the public sector. In Knowledge Solutions. Springer.

Secundária

  • Bason, C. (2010) Leading public sector innovation: Co creating for a better society. Bason, C. (2010). Leading public sector innovation: Co creating for a better society. Policy Press.
  • Bryson, J. M. (2004) What to do when stakeholders matter Bryson, J. M. (2004). What to do when stakeholders matter. Public Management Review, 6(1), 21-53
  • Freeman, R. E. (1984) Strategic management: A stakeholder approach Freeman, R. E. (1984). Strategic management: A stakeholder approach. Pitman.
  • Grimm, H. M., & Bock, C. L. (2022) Entrepreneurship in public administration and public policy programs in Germany and the United States. Grimm, H. M., & Bock, C. L. (2022). Entrepreneurship in public administration and public policy programs in Germany and the United States. Teaching Public Administration, 40(3), 322-353.
  • Moore, M. H. (1995) Creating public value: Strategic management in government. Moore, M. H. (1995). Creating public value: Strategic management in government. Harvard University Press.
  • Osterwalder, A., & Pigneur, Y. (2010) Business model generation. Osterwalder, A., & Pigneur, Y. (2010). Business model generation. Wiley.