Bibliografia

Nelson de Matos & Marisol B. Correia & José Ramón Saura & Ana Reyes-Menendez & Nuno Baptista (2020) Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020 N. Matos, M.B. Correia, J.R. Saura, A. Reyes-Menendez & N. Baptista, 2020. Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020, Social Sciences, vol. 9(10), 1-22,
Christopher S Hayter, Albert N Link, John T Scott (2018) Public-sector entrepreneurship C.S. Hayter, A.N. Link, J.T. Scott, Public-sector entrepreneurship, Oxford Review of Economic Policy, Volume 34, Issue 4, Winter 2018, Pages 676–694
Serrat, O. (2017) Marketing in the Public Sector Serrat, O. (2017). Marketing in the Public Sector. In: Knowledge Solutions. Springer, Singapore.

Kaplan, A. M., & Haenlein, M. (2009) The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration Kaplan, A. M., & Haenlein, M. (2009). The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration. European management Journal, 27, 197-212.
Grimm, H. M., & Bock, C. L. (2022) Entrepreneurship in public administration and public policy programs in Germany and the United States Grimm, H. M., & Bock, C. L. (2022). Entrepreneurship in public administration and public policy programs in Germany and the United States. Teaching Public Administration, 40(3), 322-353.