Bibliografia

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Kotler, P. (1997) Marketing management: Analysis, Planning, Implementation, and Control Kotler, P. (1997). Marketing management: Analysis, Planning, Implementation, and Control. Englewood Cliffs, N.J. : Prentice-Hall.
Ribeiro, R. B., coord. (2021) Marketing: do conhecimento à decisão Ribeiro, R. B., coord. (2021). Marketing - do conhecimento à decisão. Lisboa: Causa das Regras.

Nieto-Rodriguez, A. (2021) Harvard Business Review Project Management Handbook: how to launch, lead, and sponsor successful projects. Nieto-Rodriguez, A. (2021). Harvard Business Review Project Management Handbook: how to launch, lead, and sponsor successful projects. Harvard Business Press.
Lafley, A. G., & Martin, R. (2013) Playing to win: How strategy really works. Lafley, A. G., & Martin, R. (2013). Playing to win: How strategy really works. Boston. Harvard Business Review Press.
Connock, A. (2022) Understanding Media Business Models in the Digital Age Connock, A. (2022). Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age. London: Routledge.
Amit, R., & Zott, C. (2020) Business model innovation strategy: Transformational concepts and tools for entrepreneurial leaders Amit, R., & Zott, C. (2020). Business model innovation strategy: Transformational concepts and tools for entrepreneurial leaders. Hoboken: John Wiley & Sons.