Bibliografia

Principal

• Osterwalder, A., & Pigneur, Y. (2010) Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1) Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). Hoboken: John Wiley & Sons.
• Kotler, P. (1997) Marketing management: Analysis, Planning, Implementation, and Control Kotler, P. (1997). Marketing management: Analysis, Planning, Implementation, and Control. Englewood Cliffs, N.J. : Prentice-Hall.
• Ribeiro, R. B., coord. (2021) Marketing: do conhecimento à decisão Ribeiro, R. B., coord. (2021). Marketing - do conhecimento à decisão. Lisboa: Causa das Regras.

Secundária

• Nieto-Rodriguez, A. (2021) Harvard Business Review Project Management Handbook: how to launch, lead, and sponsor successful projects. Nieto-Rodriguez, A. (2021). Harvard Business Review Project Management Handbook: how to launch, lead, and sponsor successful projects. Harvard Business Press.
• Lafley, A. G., & Martin, R. (2013) Playing to win: How strategy really works. Lafley, A. G., & Martin, R. (2013). Playing to win: How strategy really works. Boston. Harvard Business Review Press.
• Connock, A. (2022) Understanding Media Business Models in the Digital Age Connock, A. (2022). Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age. London: Routledge.
• Amit, R., & Zott, C. (2020) Business model innovation strategy: Transformational concepts and tools for entrepreneurial leaders Amit, R., & Zott, C. (2020). Business model innovation strategy: Transformational concepts and tools for entrepreneurial leaders. Hoboken: John Wiley & Sons.