Bibliografia

Marketing: do conhecimento à decisão: Ribeiro, R. B., coord. 2021 Ribeiro, R. B., coord. (2021). Marketing - do conhecimento à decisão. Lisboa: Causa das Regras.
Marketing management: Analysis, Planning, Implementation, and Control: Kotler, P. 1997 Kotler, P. (1997). Marketing management: Analysis, Planning, Implementation, and Control. Englewood Cliffs, N.J. : Prentice-Hall.
Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1): Osterwalder, A., & Pigneur, Y. 2010 Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). Hoboken: John Wiley & Sons.

Business model innovation strategy: Transformational concepts and tools for entrepreneurial leaders: Amit, R., & Zott, C. 2020 Amit, R., & Zott, C. (2020). Business model innovation strategy: Transformational concepts and tools for entrepreneurial leaders. Hoboken: John Wiley & Sons.
Understanding Media Business Models in the Digital Age: Connock, A. 2022 Connock, A. (2022). Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age. London: Routledge.
Playing to win: How strategy really works.: Lafley, A. G., & Martin, R. 2013 Lafley, A. G., & Martin, R. (2013). Playing to win: How strategy really works. Boston. Harvard Business Review Press.
Harvard Business Review Project Management Handbook: how to launch, lead, and sponsor successful projects.: Nieto-Rodriguez, A. 2021 Nieto-Rodriguez, A. (2021). Harvard Business Review Project Management Handbook: how to launch, lead, and sponsor successful projects. Harvard Business Press.