Bibliografia

Principal

• Ribeiro, R. B., coord. (2025) Pesquisa de Marketing Ribeiro, R. B. (2025). Pesquisa de Marketing. Lisboa: Causa das Regras.

Secundária

• Kotler, P., Keller, K. L., & Chernev, A. (2024) Marketing management Kotler, P., Keller, K. L., & Chernev, A. (2024). Marketing management (16th Global ed.). Pearson.
• Marshall, A. (2024) Marketing research: A managerial approach. Marshall, A. (2023). Marketing research: A managerial approach. SAGE.