Bibliografia

Principal

• Pesquisa de Marketing: Ribeiro, R. B., coord. 2025 Ribeiro, R. B. (2025). Pesquisa de Marketing. Lisboa: Causa das Regras.

Secundária

• Marketing management: Kotler, P., Keller, K. L., & Chernev, A. 2024 Kotler, P., Keller, K. L., & Chernev, A. (2024). Marketing management (16th Global ed.). Pearson.
• Marketing research: A managerial approach. : Marshall, A. 2024 Marshall, A. (2023). Marketing research: A managerial approach. SAGE.