Bibliografia

Principal

• Marketing - do conhecimento à decisão: Ribeiro, R. B., coord. 2021 Ribeiro, R. B., coord. (2021). Marketing - do conhecimento à decisão. Lisboa: Causa das Regras.

Secundária

• Marketing management: Analysis, Planning, Implementation, and Control: Kotler, P. 1997 Kotler, P. (1997). Marketing management: Analysis, Planning, Implementation, and Control. Englewood Cliffs, N.J. : Prentice-Hall.
• Marketing 4.0: Moving from Traditional to Digital: Kotler, P., et al. 2016 Kotler, P., & Kartajaya, H. S. I. (2016). Marketing 4.0: Moving from Traditional to Digital. Hoboken: John Wiley & Sons.
• Consumer Behavior: Schiffman, L. G., & Wisenblit, J. 2019 Schiffman, L. G., & Wisenblit, J. (2019). Consumer Behavior. New York: Pearson.
• Fundamental dos Estudos de Mercado: Lopes, J. L. P. 2010 Lopes, J. L. P. (2010). Fundamental dos Estudos de Mercado. Lisboa: Edições Sílabo.
• Marketing Research: Kumar, V., Leone, R. P., Aaker, D. A., & Day, G. S. 2018 Kumar, V., Leone, R. P., Aaker, D. A., & Day, G. S. (2018). Marketing research. Hoboken: John Wiley & Sons.
• Marketing 5.0: Technology for Humanity: Kotler, P., Kartajaya, H., Setiawan & Kotler, P. 2021 Kotler, P., Kartajaya, H., Setiawan & Kotler, P.. (2023). Marketing 5.0: tecnologia para a humanidade. Hoboken: John Wiley & Sons.
• Marketing 6.0: The Future Is Immersive: Kotler, P., Kartajaya, H., Setiawan & Kotler, P. 2023 Kotler, P., Kartajaya, H., Setiawan & Kotler, P. (2023). Marketing 6.0: The Future Is Immersive. Hoboken: John Wiley and Sons.