Plano de Estudos em vigor

Comunicação Digital CD

Contextos

ECTS

6.0 (para cálculo da média)

Objectivos

A UC procura proporcionar a aquisição de competências (conhecimentos e capacidades), teóricas, tecnológicas e criativas no âmbito do contexto digital da comunicação contemporânea, com especial enfoque para o desenvolvimento da comunicação digital desde a formação da Internet até à sociedade plataformizada e à mediatização profunda; dotar os alunos de capacidade analítica dos fenómenos de datafication, algoritmização, convergência e regulação que atravessam os ecossistemas digitais contemporâneos; aquisição de competências para a aplicação de quadros concetuais e metodológicos específicos — estratégicos, mediáticos ou jornalísticos — a estudos de caso reais, com recurso aos meios do laboratório multimédia; e desenvolver a capacidade de avaliação crítica das implicações éticas, regulatórias e societais da IA, da automação e das arquiteturas algorítmicas para a comunicação contemporânea.

Programa

1. Genealogia da Comunicação Digital: da ARPANET à Internet Galaxy 1.1. Cultura Digital e Sociedade Plataformizada 1.2. Mediatização e a Construção Mediada da Realidade 1.3. Economia da Atenção e Arquiteturas de Design persuasivo 1.4. Convergência, Mobile e Narrativas Digitais Interativas 2. Estratégia de Conteúdos, Storytelling Digital e Branded Content 2.1. Planeamento de Comunicação Digital e Social Media Management 3. Audiências Digitais, Receção e Literacia Mediática 3.1. Media, Poder e Economia Política das Plataformas 4. Jornalismo Digital: Transformação da Profissão e das Redações 4.1. Jornalismo Computacional, Algoritmos e Automação de Notícias 5. Inteligência Artificial, Web 3.0 e Estratégias de Conteúdo em Contexto Algorítmico 5.1. Internet das Coisas e Experiência do Utilizador em Contexto Hipermediático 6. Regulação, Ética e Futuros da Comunicação Digital

Método de Avaliação

Produção individual de um produto audiovisual (80%), que aplica os conceitos teóricos da UC a um caso real, seguida de defesa oral (20%). Critérios: rigor teórico, qualidade técnica de produção, originalidade e capacidade crítica de fundamentação das opções tomadas.

Carga Horária

Bibliografia

Principal

• The Mediated Construction of Reality: Couldry, N., & Hepp, A. 2017 Couldry, N., & Hepp, A. (2017). The mediated construction of reality. Polity.
• The Platform Society: Public Values in a Connective World: Van Dijck, J., Poell, T., & de Waal, T. 2018 Van Dijck, J., Poell, T., & de Waal, T. (2018). The platform society: Public values in a connective world. Oxford University Press.
• Human-Centered AI: Shneiderman, B. 2022 Shneiderman, B. (2022). Human-centered AI. Oxford University Press.
• Competing in the Age of AI: Iansiti, M., & Lakhani, K. R. 2020 Iansiti, M., & Lakhani, K. R. (2020). Competing in the age of AI: Strategy and leadership when algorithms and networks run the world. Harvard Business Review Press.
• Information Architecture for the World Wide Web: Morville, P., & Rosenfeld, L. 2006 Morville, P., & Rosenfeld, L. (2006). Information architecture for the World Wide Web (3rd ed.). O'Reilly.
• Handbook of Usability Testing: Rubin, J., & Chisnell, D. 2008 Rubin, J., & Chisnell, D. (2008). Handbook of usability testing: How to plan, design and conduct effective tests (2nd ed.). Wiley.
• Digital Storytelling: Miller, C. H. 2019 Miller, C. H. (2019). Digital storytelling: A creator's guide to interactive entertainment (4th ed.). CRC Press.
• Interactive Digital Narrative: Koenitz, H., Ferri, G., Haahr, M., Sezen, D., & Sezen, T. (Eds.) 2015 Koenitz, H., Ferri, G., Haahr, M., Sezen, D., & Sezen, T. (Eds.). (2015). Interactive digital narrative: History, theory and practice. Routledge.
• Epic Content Marketing: Pulizzi, J. 2014 Pulizzi, J. (2014). Epic content marketing. McGraw-Hill.
• Marketing 5.0: Technology for Humanity: Kotler, P., Kartajaya, H., & Setiawan, I. 2021 Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for humanity. Wiley.
• Digital Marketing: Chaffey, D., & Ellis-Chadwick, F. 2022 Chaffey, D., & Ellis-Chadwick, F. (2022). Digital marketing (8th ed.). Pearson.
• Understanding Digital Marketing: Ryan, D. 2020 Ryan, D. (2020). Understanding digital marketing (5th ed.). Kogan Page.
• The Culture of Connectivity: van Dijck, J. 2013 van Dijck, J. (2013). The culture of connectivity: A critical history of social media. Oxford University Press.
• Notas sobre o jornalismo em contexto de convergência: Canavilhas, J. 2014 Canavilhas, J. (2014). Notas sobre o jornalismo em contexto de convergência. Universidade da Beira Interior.
• Convergence Culture: Jenkins, H. 2006 Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York University Press.
• Spreadable Media: Jenkins, H., Ford, S., & Green, J. 2013 Jenkins, H., Ford, S., & Green, J. (2013). Spreadable media: Creating value and meaning in a networked culture. New York University Press.
• Media literacy and the challenge of new information and communication technologies: Livingstone, S. 2004 Livingstone, S. (2004). Media literacy and the challenge of new information and communication technologies. The Communication Review, 7(1), 3–14.
• Designing algorithmic editors: Møller, L. A. 2024 Møller, L. A. (2024). Designing algorithmic editors: How newspapers embed and encode journalistic values into news recommender systems. Digital Journalism, 12(7), 926–944.
• The Network Society: van Dijk, J. 2020 van Dijk, J. (2020). The network society (4th ed.). Sage.
• Information Disorder: Wardle, C., & Derakhshan, H. 2017 Wardle, C., & Derakhshan, H. (2017). Information disorder: Toward an interdisciplinary framework for research and policy making. Council of Europe.

Secundária

• Towards a sociology of computational and algorithmic journalism: Anderson, C. W. 2013 Anderson, C. W. (2013). Towards a sociology of computational and algorithmic journalism. New Media & Society, 15(7), 1005–1021. Anderson, C. W. (2013). Towards a sociology of computational and algorithmic journalism. New Media & Society, 15(7), 1005–1021.
• That "Internet of Things" thing: Ashton, K. 2009 Ashton, K. (2009, June 22). That "Internet of Things" thing. RFID Journal.
• Auditing news curation systems: Bandy, J., & Diakopoulos, N. 2020 Bandy, J., & Diakopoulos, N. (2020). Auditing news curation systems: A case study examining algorithmic and editorial logic in Apple News. Proceedings of the International AAAI Conference on Web and Social Media, 14(1), 36–47.
• It's Complicated: The Social Lives of Networked Teens: Boyd, D. 2014 boyd, d. (2014). It's complicated: The social lives of networked teens. Yale University Press.
• Dark Patterns: Deception vs. Honesty in UI Design: Brignull, H. 2011 Brignull, H. (2011). Dark patterns: Deception vs. honesty in UI design. A List Apart.
• The Internet Galaxy: Castells, M. 2001 Castells, M. (2001). The Internet galaxy: Reflections on the Internet, business, and society. Oxford University Press.
• The Rise of the Network Society: Castells, M. 2010 Castells, M. (2010). The rise of the network society (2nd ed.). Wiley-Blackwell.
• What is journalism?: Deuze, M. 2005 Deuze, M. (2005). What is journalism? Professional identity and ideology of journalists reconsidered. Journalism, 6(4), 442–464.
• Media Life: Deuze, M. 2012 Deuze, M. (2012). Media life. Polity.
• Automating the News: Diakopoulos, N. 2019 Diakopoulos, N. (2019). Automating the news: How algorithms are rewriting the media. Harvard University Press.
• Navigating the scholarly terrain: Introducing the digital journalism studies compass: Eldridge, S. A., II, Hess, K., Tandoc, E. C., Jr., & Westlund, O. 2019 Eldridge, S. A., II, Hess, K., Tandoc, E. C., Jr., & Westlund, O. (2019). Navigating the scholarly terrain: Introducing the digital journalism studies compass. Digital Journalism, 7(3), 386–403.
• Regulation (EU) 2022/1925 — Digital Markets Act: European Parliament & Council of the EU 2022 European Parliament, & Council of the European Union. (2022). Regulation (EU) 2022/1925 on contestable and fair markets in the digital sector (Digital Markets Act). Official Journal of the European Union, L 265.
• Regulation (EU) 2022/2065 — Digital Services Act: European Parliament & Council of the EU 2022 European Parliament, & Council of the European Union. (2022). Regulation (EU) 2022/2065 on a Single Market for Digital Services (Digital Services Act). Official Journal of the European Union, L 277.
• Persuasive Technology: Fogg, B. J. 2003 Fogg, B. J. (2003). Persuasive technology: Using computers to change what we think and do. Morgan Kaufmann.
• The relevance of algorithms: Gillespie, T. 2014 Gillespie, T. (2014). The relevance of algorithms. In T. Gillespie, P. J. Boczkowski, & K. A. Foot (Eds.), Media technologies: Essays on communication, materiality, and society (pp. 167–194). MIT Press.
• Hyper and deep attention: Hayles, N. K. 2007 Hayles, N. K. (2007). Hyper and deep attention: The generational divide in cognitive modes. Profession, 187–199.
• Deep Mediatization: Hepp, A. 2020 Hepp, A. (2020). Deep mediatization. Routledge.
• The Mediatization of Culture and Society: Hjarvard, S. 2013 Hjarvard, S. (2013). The mediatization of culture and society. Routledge.
• The meta-process of "mediatization" as a conceptual frame: Krotz, F. 2007 Krotz, F. (2007). The meta-process of "mediatization" as a conceptual frame. Global Media and Communication, 3(3), 256–260.
• The Language of New Media: Manovich, L. 2001 Manovich, L. (2001). The language of new media. MIT Press.
• Trading nuance for scale? Platform observability and content governance under the DSA: Papaevangelou, C., & Votta, F. 2025 Papaevangelou, C., & Votta, F. (2025). Trading nuance for scale? Platform observability and content governance under the DSA. Internet Policy Review, 14(3).
• Making Online News: Paterson, C., & Domingo, D. (Eds.) 2008 Paterson, C., & Domingo, D. (Eds.). (2008). Making online news: The ethnography of new media production. Peter Lang.
• Otherwise Engaged: Social Media from Vanity Metrics to Critical Analytics: Rogers, R. 2018 Rogers, R. (2018). Otherwise engaged: Social media from vanity metrics to critical analytics. International Journal of Communication, 12, 450–472.
• Narrativas Transmedia: Scolari, C. A. 2013 Scolari, C. A. (2013). Narrativas transmedia: Cuando todos los medios cuentan. Deusto.
• Platform Capitalism: Srnicek, N. 2017 Srnicek, N. (2017). Platform capitalism. Polity.
• The Age of Surveillance Capitalism: Zuboff, S. 2019 Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power. PublicAffairs.

Disciplinas de Execução

2026/2027 - 1 Semestre